Francine the Fundraising Executive

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Coming from a Fortune 500 company, Francine understands marketing. She knows the importance of measuring results.

Using donor.com, Francine was able to get accurate reports that showed ROI, percent response, net yield per thousand, and many other metrics she knew were critical indicators of success.

Using donor.com's Donor Performance Index allows Francine see the big picture on their donor base including retention rates, lifetime values, and average gifts by donor type. To take another step and be able to use the historical information to accurately forecast the next few years of income mean that creating income budgets is more than just plucking a number from the air - it is meaningful and accurate.

When Francine has staffing turnover or shortages, she knows she can rely on donor.com to work with her ad agency and her mailing house to facilitate the data needs for her next mailing.