Charlene the CEO

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Charlene founded her organization five years ago. It has been growing steadily, and now with ten staff, their homegrown solutions just aren't scaling. She knows they need something "off the shelf" but also knows that in today's economic reality, it will be a hard sell to raise the capital to either build something themselves or to purchase something outright. In her previous experience in the corporate world, Charlene knows that it is not just the hard costs of creating these systems, it is the ongoing soft costs that often outstrip the initial expectations. From the analysis of donor.com's offerings, Charlene knows they will be hard pressed to find a better ROI that what donor.com offers.

To be honest, Charlene only uses donor.com to check their daily income on her iPhone, and she has an extra computer monitor in her office that shows her a dashboard of key metrics that she has asked for. Her staff are happy, and she gets the high level information she wants.